| Print |
|
| Readership |
|
| Subscribers |
1.7 million |
| Average time spent reading |
65 minutes |
| Have responded to advertising |
72% |
| |
|
| Demographics |
|
| Average age |
55 years |
| Average household income |
$253,100 |
| Average household net worth |
$2,489,200 |
| Average value of investments |
$2,004,600 |
| |
|
| Employment Data |
|
| Employed |
69% |
| Retired, engage in post-retirement employment |
13% |
| Retired, not employed |
16% |
| Other, not employed |
3% |
| |
|
| Job Title |
|
| Top management |
54% |
| Middle management |
12% |
| Professionals |
28% |
| C-level function |
53% |
| |
|
| Source: 2007 Wall Street Journal Subscriber Study; March 2008 ABC Statement |
